{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While many luxury brand names drive direct exposure through social media advertising, celebrity collaborations and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items haven't altered a lot in years; it does not have TikTok, and does not give celebs free handbags.|H